Thursday, January 30, 2020

Information Systems Increases Revenue Essay Example for Free

Information Systems Increases Revenue Essay According to a research project completed by CFO Research Services, a Senior Vice President of a large U. S-based global services firm stated, â€Å"The CFO should always allow IT organization to innovate, to experiment, and [should] understand that there is financial risk associated with innovation. Not every IT investment will have an ROI, but allowing IT to be thought leaders is imperative in today’s evolving technology landscape. † Therefore, technology and IT is central to building relationships with customers’ thereby increasing revenue for the company. The research project also noted that business intelligence, mobility, and cloud computing will be the most important technologies for business over the next three years. Using technology is difficult in today because it is constantly evolving. According to the research conducted by CFO Research Services, it states that â€Å"old models based on enterprise silos are giving way to a new hybrid – business technology – as IT organizations, finance functions, and business operations alike acknowledge you can’t have one without the other. By increasing the integration of advance technology to its fullest potential a company can accurately and effectively meet the customer’s needs and operate efficiently, thereby increase revenue. In order for companies to build relationships with their customers they must be able to gain the customers trust. According to Jean-Pierre Lauzier of Jean-Pierre Lauzier Communications, â€Å"trust is based on a feeling, in impression or a perception – meaning something intangible – and is not based on anything rational or logical. Studies have shown that 15% of a customer’s trust in [a company] comes from the [company’s] technical competency, and 85% from the [company’s] human qualities†¦ To build trust it must be natural and authentic. † In order for a company to effectively build trust with a customer they have to make the customer feel that they know them and are sincerely interested in helping them. One great way for a company to do this is through the use of Customer Relationship Management software (CRM). According to Dr. Ruth N Bolton, â€Å"CRM is a strategic approach concerned with creating improved shareholder value through the development of appropriate relationships with key customers and customer segments. CRM unites the potential of relationship marketing strategies and IT [information technology] to create profitable, long-term relationships with customers and other key stakeholders. CRM provides enhanced opportunities to use data and information to both understand customers and co-create value with them. This requires a cross-functional integration of processes, people, operations and marketing capabilities that is enabled through information, technology and applications. † Therefore it is the CRM system that makes it possible for a company to effectively and efficiently communicate with any number of customers so that each customer feels unique. At a high level companies interact with their customer in four ways: Strategic Marketing, Pricing and Revenue Optimization, Tactical Marketing, and Customer Experience Management. Successful companies are efficient and effective in all four categories. Customer Relationship Management software make this possible. CRM provide detailed information about a customer’s interactions with the company as well as analytical information geared to enable the company to successfully provide tactical marketing and enhance the customer experience. They do this by allowing a company to track and record all of the customer’s interaction with the company so that the company can customize their interaction with the customer based on the customer’s previous behavior. According to a Computerworld survey in 1996, companies implement CRM systems in order to 1) increase customer retention, 2) respond to competitive pressures and 3) improve customer service. CRM systems are able to also reduce company costs by reducing employees time spent with customers by eliminating repetitive tasks that might be required if the company did not have a CRM system. For example, when a customer is transferred from one customer service representative to another the CRM system would transfer all customer information and conversation notes so that the employee does not have to waste time asking all the same questions that the first representative asked before being able to attempt to help the customer. However, CRM’s primary focus is to create higher revenue by helping companies build a larger percentage of loyal customers through the use of building trust and relationships with their current and future customers. Acquiring new customers is extremely costly for a company. Surveys have shown that it could cost a company six times more to acquire a new customer than to keep a current customer. Not only that, but if a company is able to build a loyal customer base those loyal customers are worth much more than their own personal purchase volume. A loyal customer is likely to share their experience with others about companies that they are very loyal to and have a close relationship with. Therefore, the company is able to acquire repeat sales to the current customer and able to obtain new customers without any additional cost required to try to attract a new sales and customers. In addition, it has also been shown that it is 16 times easier to sell to an existing customer than it is to sell to a new prospective customer. Therefore, CRM systems recognize the long-run value in potential and current customers. Building customer relationships also require companies to communicate effectively with customers in a multitude of different methods. In today’s environment people are constantly connected and on the go. Companies need to be able to meet the customer’s needs when and how the customer want their needs met. Therefore, it is imperative for companies to offer multiple avenues for customers to communicate with them. Some of those methods include the ways for the older generation such as via the telephone and letters know now days as â€Å"snail mail†. However new technology methods are now being required such as through the company’s website, e-mail, and Social Customer Relationship Management system (SCRM). According to Chris Bucholtz of CRM Outsiders, Social Customer Relationship Management is â€Å"the response of businesses to the advent of social media and the eager adoption of the new communications channels by B2B [Business to Business] and B2C [Business to Customer] buyers alike. It creates a new environment for customer conversations, a new opportunity to learn about customers, and a new opportunity to engage, build peer-to-peer relationships and strengthen brand perception. † He goes on to state that SCRM is more of a strategy than a process or product. It can include many different technology platforms and tools. CRM is the foundation of SCRM and not a replacement for CRM. A company must have a good CRM in place in order to effectively utilize SCRM. According to Bucholtz, the definition of Social CRM â€Å"is a philosophy and a business strategy, supported by a technology platform, business rules, workflow, processes and social characteristics, designed to engage the customer in a collaborative conversation in order to provide mutually beneficial value in a trusted and transparent business environment. It’s the company’s response to the customer’s ownership of the conversation. This definition simply states that it is about people (customers) interacting with people (businesses) and not people (customers) interacting with machines. Due to new technology and people having unique styles of communication, SCRM is about businesses using social media in order to best meet the needs of the customers in the best style of communication for each unique customer. Social media comprises of various online technology tools and can include: text, audio, video, podcasts, and various social media channels such as Facebook, Twitter, YouTube, LinkedIn, and Google+. Social Media can increase revenue and growth of a company by 60% versus only 8% for companies that do not use social media, according to Daya Baran on PRWeb. com. The article goes on to state that â€Å"consumers are spending more time and conducting more business online and businesses that have incorporated social media are reaping the benefits as they are gaining visibility with the consumer across the entire online purchase cycle. Social media technologies are fundamentally changing the sales, marketing and operations process. It is redefining the way businesses acquire customers, generate leads, creates competitive differentiation, customer response, branding and manage crisis. † Therefore, Social CRM’s aim is to enhance the customer’s experience and relationship thereby building loyalty with the company. And as we have already discussed, a customer’s loyalty is worth much more than their customers’ individual value thus increasing revenue for the company. Another customer relationship building mechanism is Customer Experience Management. The e-zine, Customer Experience Exchange, states that companies sometime have a hard time seeing what they look like in the customer’s eyes therefore companies have to invest in technology tools to inject that accurate outside-in view from customers. In the past, companies spent much effort on ensuring the share holders were happy rather than customers. Now with new social media outlets customers are able to make themselves heard to companies much easier than ever before. Take for example the recent backlash that millions of Bank of America customers showed when Bank of America announced they were going to implement a new $5. 0 debit card fee. Never before have we seen customers be able to so quickly pull together and force big corporations to think twice before acting. Bank of America was in jeopardy of losing over 300,000 customers if they did not listen closely. Another company that needed to listen to their customers was Netflix. Netflix issued a price increase of 60% to subscribers that wanted both online streaming of movies and home DVD’s. This cause Netflix to lose more than 200,000 subscribers which in turn made Netflix CEO offer a public apology to customers and eliminate their original plan of separating the two companies. With all this being said, it can be seen how imperative it is to a company to be able to attentively listen to their customers. Without an attentive ear and without a company being focused on Customer Experience Management, a company will have difficulty growing and increasing revenue. Anna Fiorentino, of Customer Experience Exchange stated that in order to develop the best customer experience through CEM systems companies not only need to listen as shown in the Bank of America and Netflix examples, but they must also measure and monitor customer conversations and feedback. Through the use of CRM systems a company is able to analyze customer satisfaction. She stated that Coca Cola, Inc. established a customer reward system called My Coke Rewards. This system enables Coca Cola, Inc. the ability to not only listen to their customers but to also measure customer satisfaction and â€Å"deliver real time results creating value for its members as well as internal and external partners. † Kaitlyn Dennihy a strategist at Engauge, the social media agency of record for My Coke Rewards states, â€Å"Measurement is key. Translating business goals into measurable actions within social has allowed us to track the impact of our communities as well as manage and exceed expectations for the social space. Every content piece in social must include a call to action for the user that can be measured. My Coke Rewards provides insight into areas such as customer service, product merchandising and exclusivity. † ING Direct, an online-centric bank that is part of Netherlands-based ING, also believes that meeting customer needs is the basis for creating a thriving social media campaign. ING Direct was able to increase their evenue by listening to online consumer conversations with the help of a program called Radian6. Radian6 is a social media monitoring platform that allows companies the ability to know what’s being said about their brands, industries and competitors online, but to also help them measure, analyze and report on their social CRM efforts. There are many tools on the market now that provide business the ability to obtain statistical information on company website visitors, Google analytics for summarizing search trends, as well as the ability to summarize searches for tweets known as text mining. Radian6 tells companies such as ING Direct who is saying what and whether customers are communicating through a news site or blog and what percentage of influence the customer will have on the company based on web traffic. Gloria Chik, social media lead at ING Direct stated, â€Å"If we get a client complaint, it’s been fantastic to get a full profile of that person. † Companies should be prudent in privacy issues when handling confidential client financial information, making sure to look at each client complaint or compliment individually. No matter what method companies use to track return on investment on Customer Relationship Management, one thing is certain, business must focus on providing excellent customer satisfaction and when faced with unsatisfied customers they must listen. Without satisfied customers a company will have a much more difficult and sometimes impossible climb toward growth and increased revenue. In todays technologically advance world business must constantly be evolving in order to meet the customers’ needs. No longer are businesses able to simply dictate what customers will pay for a product or service. With the today’s generation companies must be diligent in building strong lasting relationships with their customers. Business should look at their customers’ relationships like a marriage. Just as in a marriage a couple must communicate and listen to each other so should a business communicate and listen to their customers. When a company does this they will be able to reap the rewards by having increased revenue and growth. In order to reap these rewards companies must effectively utilize a CRM system and also incorporate SCRM as well as a myriad of other platforms such as mobile apps, mobile websites, QR Codes and much more. By utilizing technology business are able to develop stronger customer relationships by knowing the customer better. Research Comments When I started this research project I struggled at first trying to find enough information on the subject I had chosen. However, once I got started and finally developed an outline and thought process as to what I was going to talk about, I was able to find all kinds of information. Some of the websites listed below were uncovered during the research phase but not necessarily used. Some of the websites were not used because I found the information redundant and others had to be eliminated due to the need for limiting material so that it did not go over the stated maximum for the paper.

Wednesday, January 22, 2020

World Class Soccer :: essays research papers

For many years, sports have grown up to be the main entertainment for many of it’s fans around the world. Because of it’s popularity, the intensity intends to grow more and more witch leads sometimes to violent acts by certain athletes, but how far are these athletes willing to go. Lately, intensity has led to violence acts that surpassed expectations and leaving the owners with a lot of thinking do. Through out my composition, I will talk about hockey incidents, soccer violence and fan conflicts. First of all, I will talk about violence in the most popular sport in North America, hockey. This sport was always known for it’s roughness, that’s part of the excitement. Lately, it has grown more then just rough play, incidents are now causing serious life threatening injury’s. This year, violence has taken a step further, with concussions increasing and foolish gestures becoming more chronic to the players. Many superstar athletes have been sidelined for most of the present regular seasons due to concussions, popular names such as Erick Lindros, Paul Karya, Donald Brashear†¦ have been bothered by those injury’s. What really got the attention this year was the violent acts. A month ago, Marty Mcsorley of the Boston Bruins shocked the world by hitting another player in the face with his stick leaving him unconscious on the ice. For that, the foolish defenseman was suspended for the rest of the season and purchased by the state police. If violence con tinues to dominate this beautiful sport, other precautions will be taken. Second of all, I will proceed with soccer violence. In European soccer, it’s simple, the superstar athletes are always picked on.

Tuesday, January 14, 2020

Managing oganisational relationships Essay

Introduction â€Å"No Organisation can hope to keep up with the fast pace of change of the world today without enthusiastically embracing change within itself.† [www.thecommonwealth.org 2005] The above statement is very powerful, but one I strongly agree with, because changes are taking place everyday and if managers don’t respond to these changes then the business is most likely to suffer. Managers may have little ability to prevent change, but awareness that change is coming – can make it easier to deal with. If an organisation is prepared to handle an event, then many problems can be prevented or solved without difficulty. Management versus Leadership There is a continuing controversy about the differences between management and leadership. I think it’s obvious that a person can be a leader without being a manager and vice-versa. According to the management theorist Mary Follett: â€Å"Management is the art of getting things done through people† [M.Follett 1989] However, the idea that a Manager only manages people – I think is over-simplified. This is because managers hold many responsibilities. I have outlined below the role of a manger: – Decision Maker – Are held responsible for results – Have conflicting goals to achieve – Need to Plan and Budget – Work with and through people – organise staff. Whereas, leadership is; â€Å"the ability of an individual to influence, motivate and enable others to contribute toward the effectiveness and success of the organisation.† [House et al., 1999] From the above statement I can gather that the role of a leader is to mainly to: – Communicate – Motivate and, – Encourage employees Leadership is a managerial activity where employees work together towards achieving company goals. The difference between managers and leadership is that – managers are elected to supervise the work of other people in the organisation and carry out formal duties. While, leaders influence the behaviour or actions of others. Managers value stability, order and efficiency. Meanwhile, leaders value flexibility, innovation and adaptation. Managers are concerned more about how things get done and try to get people to perform better. Whereas, leaders are concerned with what things mean to people and try to get people to agree about the most important things to be done. As you can see there are many differences between management and leadership. I believe leaders are more effective than managers, as they influence workers to achieve company targets and their leadership approach is usually very effective. At Morrisons – the leadership style is very effective as the leader has many good characteristics. I have outlined these below; * Good communication skills * Is decisive * Good at delegation These characteristics help employees feel more valued as they know what is going on in the company and so try harder for the company to achieve targets. There are many approaches leaders can emphasise on: – Trait approach – Behaviour approach – Power-Influence approach – Situational approach – Integrative approach There are strengths and weaknesses to each of these approaches – and the approach used highly depends on the nature of the organisation and the situation they are in. I would say that at Laurens – cake factory, the managers implements a behavioural approach. They are very authoritarian – where they focus on power, decision making and hold authority with the leader. The management style they hold is ‘Task Management’. This is when they: * Focus on production * Expect schedules to be met * Problems arise from other peoples mistakes I don’t believe, that this approach is very effective because employers don’t involve employees in decision-making and don’t provide opportunity for training and development. I think this would make staff feel less valued and not part of a team – so, will not motivate them to perform better to achieve targets. Performance Management â€Å"performance management includes activities to ensure that goals are consistently being met in an effective and efficient manner.† [www.managementhelp.org 2005] Performance management can focus on performance of an organisation, a department, processes to build a product or service, employees etc. Performance management reminds us that training, strong commitment and working hard alone are not results. The major contribution of performance management is its focus on achieving results. Performance management redirects our efforts away from business and gets managers to think towards effectiveness. Recently, organisations have been faced with challenges – of increasing competition from businesses across the world. This means that all businesses must choose effective strategies to remain competitive. Employees must commit to these – to ensure strategies are implemented effectively. This situation has put more focus on effectiveness, to achieve results. All of the results across the organisation must continue to be aligned to achieve the overall result for the organisation to survive and thrive. It is only then that organisations can really tell if they are performing. Culture of an Organisation Every organisation has its own unique culture, based on values of the top management who direct the organisation. However, over time individuals attempt to change the culture of their organisations to fit their own preferences or changing marketplace conditions. This culture then influences the decision-making processes and effects styles of management. Mullins defines the culture of an organisation as: â€Å"a collection of traditions, values, policies, beliefs and attitudes that constitute a pervasive context for everything we do and think in an organisation.† [Mullins 2002] A key role for culture is to differentiate the organisation from others and provide sense of identity for its members. At Accordia the culture is very democratic – as the manager delegates responsibilities on others. It is also creative and innovative because they are always open to new ideas. They build their culture around quality based upon commitment to the company as a whole. Cross Culture â€Å"As a business becomes more global the need to understand cultural differences is critical to success.† [M. BERGER 1996] Berger highlights the importance of cultures. I think it is essential to understand the basics of good cross-cultural relationships, because when people do things differently, they are not necessarily wrong – they just don’t follow this in their culture. I have drawn out a table below – giving an example of ‘how UK and France have different styles of conducting meetings’: UK France Purpose of meetings is to agree actions and make decisions Acceptable to astray from agenda in discussions Stick to agenda, deviate only if new priorities emerge Purpose of meetings is to give input to decisions, not necessarily to make decisions Time conscious Don’t challenge the ‘Big Boss’ Defined follow-up actions are generally agreed The key decision-maker may not be at meeting People are expected to attend on time and stay through out the entire meeting Not time-conscious – people come and go during meetings, there can be side discussions. Figure 1 [M. Berger 1996] As you can see there are many cultural differences. The UK and France have completely opposite managing styles. From respect and understanding people can find ways to work together – based on mutual strengths. I think cultural values affect attitudes and behaviours around the world and we need to examine how one can adapt their skills to the cultural approach in which they find themselves in. Flexible Working â€Å"Flexible working is the term used to describe the ability to employ people – when and where required in the interests of everybody.† [R. Pettinger 2002] There has been a huge movement towards flexible working over the years and Neatly & Hurstfield found that: â€Å"Employers were making increasing demands on all employees to become more flexible, both in working hours and in functional flexibility.† [Hurstfield 1995] Flexible working involves the creation of work patterns and arrangements which are based on the need to maximise organisational output, customer and client satisfaction and staff expertise and effectiveness. I found out that there are many approaches to flexible workforce – Atkinson was one of them, where he produced the ‘flexible firm’ model in 1984. Diagram – flexible firm I believe that this model has more relevance today – because when we look at the retail sectors – every employee is flexible. For example; At Woolworths they have their core managers – who work contracted hours. And then all the other employees are part time workers with high flexibility hours. I think they take advantage of the functional flexibility, where they recruit more staff and create short-term contracts – when sales are likely to be high, eg) Christmas. This maximises flexibility – as they are getting workers in only when needed. I think the flexible firm model – shows that the environment is more competitive and the need for cost effectiveness is important. I think Atkinson was well ahead of his time – and predicted accurately. I consider the greatest emphasis was based on the flexibility in part time working – as many retailers implement this model. Psychological Contract The term Psychological contract is; â€Å"the perceptions of the two parties, employee and employer, of what their mutual obligations are towards each other.† [www.adelphi-associates.co.uk] It is the psychological contract that effectively tells employees what they are required to do in order to meet their side of the agreement, and what they can expect from their job. There has been conflict in employees not commiting to their contract, but due to the changes occuring recently, employees have been persuaded to taking the contract more seriously. I have listed the changes below: – The nature of jobs – more employees are on part time and temporary contracts, so, functional flexibility is more popular – Organisations have downsized and delayered – so individual employees are carrying out more tasks. – Markets, technology and products are constantly changing – customers are becoming more demanding. So, quality and service standards need to be of high standards – Traditional organisational structures are becoming more inflexible – so, new methods of managing are required. The effect of these changes is that – the ability of the business to add value, rests on employees, where they are seen as the key business drivers. Organisations that wish to succeed have to get the most out of their resources. In order to do this, employers have to know what employees expect from their work. This is where the psychological contract is used – as a framework for monitoring employee attitudes. Since 1990’s employees have low job security – due to the impact of globalisation. This has completely changed the traditional contracts where there is ‘no job for life’. The new contract mainly focusses on fair pay and treatment and also opportunities for training and development – notion of ‘continuous learning’. On this analysis, employers can no longer offer job security and this has underminded the basis of employee commitment. Conclusion To conclude, I have found out that change within an organisation is inevitable and managers need to respond to these changes for their business to remain successful. The trend towards globalisation – is accelerating as foreign competition intensifies. This leads to a change in managerial responsibilities – where managers must be able to understand and communicate with people from different cultures. Cultural diversity is increasing within the workforce – where managers require the understanding of values, beliefs and attitudes of people from different cultures. I believe it is necessary for managers to have the understanding of building mutual relationships and have respect for diversity – so they can work together without difficulties. Flexible working has also become very popular, where employers are constantly seeking flexible staff. This is so they can fully utilise their resources effectively. Organisations are familiar with the notion of ‘high-quality staff willing to work – when required’. This is due to the fact that – the staff, expertise and resources have to be engaged when customers and clients demand. The psychological contract enables employers to look at the welfare of employees. eg) what employees want: fair pay, continuous learning, opportunity for training and development etc. Overall, I have found out that – the nature of organisations are changing with the times – and both employees and employers are benefiting from these particular changes. Also, these changes have a huge impact on Managerial theories today.    References Books: STREDWICK. J. (2005). An Introduction to Human Resource Management. Elsevier Butterworth Heinemann: Oxford. PETTINGER. R. (2002). Managing the Flexible Workforce. Capstone Publishing: Oxford. BERGER. M. (1996). Cross-Cultural Team Building, McGraw-Hill: London. BJERKE. B. (2001). Business Leadership and Culture. Edward Elgar: Cheltenham. MARTIN. G, KEATING. M. (2004). Managing Cross-Cultural Business Relations. Blackwell: London. MILES. R. (1975). Theories of Management: Implications for Organisation Behaviour and Development. McGraw-Hill: Oxford. WATERS. M. (1995).Globalization. Routledge: London. STREDWICK. J, ELLIS. S. (1998). Flexible Working Practices. Institue of Personnel Development: Wiltshire. YULK. G. (2002). Leadership In Organisations. Prentice Hall: New Jersey. ATCHINSON. T. (1978). Management Today. Harcourt Brace Jovanovich: New Harcourt Brace Jovanovich: New York. Web Sites: (2005). Culture of Organisations. [online]. Available at: URL:http://www.cardiff.ac.uk/learn/business/aim/culture [Accessed on 20/1/2006]. (2003). Employee Peformance Management. [online]. Available at: URL:http://www.managementhelp.org [Accessed on 20/1/2006]. (2005). Psychological Contract. [online]. Available at: URL:http://www.cipd.co.uk/subjects/empreltns/psycntrct/ [Accessed on 21/1/2006]. (2005). Academic leadership: Online Journal. [online]. Available at: URL:http://www.academicleadership.org/ [Accessed on 27/1/2006].

Monday, January 6, 2020

The House in Peru Essays - 611 Words

As I approached the front porch, to the right of the porch was a small garden, which was located below a window, and both the front porch and the garden were covered by a big, pointy fence. To my left the garage door would stand, which I’ve never seen open. Finally in between the garden and the garage stood a door. The door lead to my excitement, so I rushed up to the front porch, opening the gate and walking up 2 big steps, to awaiting my grandmother standing by the door, waiting to greed me. My grandparents’ home was the most important thing in my life, this place is all I recognize from the time I lived in Peru. I left Peru when I was 6 years old, and after a long haul of six years, I visited my grandparent’s place. When I went back†¦show more content†¦I recall playing with her under the couch, or in her room. But even though it seemed like Graisy would live forever, she sadly passed away on May 2013. When I heard that she perished, a part of my chil dhood shattered from my memories. Another thought that brings me back to the old house would be my grandmother’s marketplace. Her store was always fulfilled with sweets and she would grand me spare candy every so often. When I woke from my dreams I would go to the marketplace to greed her. If she wasn’t there, then she would be in the kitchen preparing breakfast. All these memories are from my youth. These stories are what I told my friends about, â€Å"this was my past, my memories.† In 2010 I visited my grandparent’s place, they were very thrilled to see my family growing up, their smiles is what makes me keep moving through my struggles in life. I want to make my grandparents proud, and I want them to smile every time I come back. Seeing their smiles made me realize how important they are to me. It wasn’t the marketplace that I commemorate but it was my grandmother who I awaited. It wasn’t the couch that I looked for, it was the dog who s at under it. After living in United States and coming back to Peru I realized that my grandparents lived in a very indigent neighborhood, but yet I see their home to be the wealthiest. A part that I don’t recall as a child was the second floor, which held five rooms, they were usedShow MoreRelatedDifferent Languages And Dialects That The People And Local Citizens Use Essay1729 Words   |  7 PagesIn Peru, there are many different languages and dialects that the people and local citizens use. Although the official language of Peru is Spanish, Quechua and Aymara are other languages that the people use. Like many countries with a mixture of citizens, Peru is no different when it comes to different dialects and sounds of its native language. 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In most situations involving moving, whether it be to a different town, state, or even country, there are pros and cons. This student sharedRead MoreThe Chile Of Peru And Chile1149 Words   |  5 PagesFor the fault zone that I chose to research for this project, I chose the Peru-Chile Trench, also known as the Chile Subduction Megathrust and as the Atacama Trench. It is called that because the area between Peru and Chile is called The Atacama, and such was the plate named. The Peru-Chile trench is located along the western coast of Peru and Chile. It marks the zone where the Nazca plate is being subducted beneath the South American plate and is approximately 3,666 miles long. (Britannica, pRead MorePeru s Human Development Index Essay1214 Words   |  5 PagesDuring the majority of the nineteenth century, Peru had consistently struggled with a turbulent political history, especially regarding its stability. 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