Thursday, November 28, 2019

American Reaction to the French Revolution

American Reaction to the French Revolution The French Revolution began in 1789 with the storming of the Bastille on July 14th. From 1790 to 1794, the revolutionaries grew  increasingly radical. Americans were at first enthusiastic in support of the revolution. However, over time divisions of opinion became apparent between federalists and anti-federalists. Divide Between Federalists and Anti-Federalists The anti-federalists in America  led by figures such as Thomas Jefferson were in favor of supporting the revolutionaries in France. They thought the French were imitating the American colonists in their desire for freedom. There was a hope that the French  would win a greater degree of autonomy that resulted in the new Constitution and its strong federal government in the United States. Many anti-federalists rejoiced in every revolutionary victory as news of it reached America. Fashions changed to reflect republican dress in France. The Federalists were not sympathetic to the French Revolution, led by figures such as Alexander Hamilton.  The Hamiltonians  feared mob rule. They were  afraid of egalitarian ideas causing further upheaval at home. European Reaction In Europe, rulers were not necessarily that bothered by what was happening in France at first. However, as the gospel of democracy spread, Austria grew afraid. By 1792, France had declared war on Austria wanting to ensure that it would not try to invade. In addition, revolutionaries wanted to spread their own beliefs to other European countries. As France began to win victories beginning with the Battle of Valmy in September, England and Spain got concerned. Then on January 21, 1793, King Louis XVI was executed. France became emboldened and declared war on England. Thus American could no longer sit back but if they wanted to continue to trade with England and/or France. It had to claim sides or remain neutral. President George Washington chose the course of neutrality, but this would be a difficult tightrope for America to walk. Citizen  Genà ªt In 1792, the French appointed  Edmond-Charles Genà ªt, also known as Citizen  Genà ªt, as the Minister to the United States. There was some question on whether he should be formally received by the US  government. Jefferson felt that  America should support the Revolution which would mean publicly acknowledging  Genà ªt as the legitimate minister to France. Hamilton was against receiving him. Despite Washingtons ties to Hamilton and the Federalists, he decided to receive him. Washington eventually ordered that  Genà ªt be censured and later recalled by France when it was discovered that he had been commissioning privateers to fight for France in its war against Great Britain. Washington had to deal with their previously agreed upon Treaty of Alliance with France that had been signed during the American Revolution. Because of its own claims for neutrality, America could not close its ports to France without appearing to side with Britain. Therefore, even though France was taking advantage of the situation by using American ports to help fight its war against Britain, America was in a difficult place. The Supreme Court eventually helped provide a partial solution by preventing the French from arming privateers in American ports. After this proclamation, it was found that Citizen  Genà ªt had a French-sponsored warship armed and sail from Philadelphia. Washington demanded that he be recalled to France. However, this and other issues with the French fighting the British under the American flag led to increased issues and confrontations with the British. Washington sent John Jay to find a diplomatic solution to the issues with Great Britain. However, the resulting Jays Treaty was quite weak and widely derided. It required the British to abandon forts they still occupied on Americas western frontier. It also created a trading agreement between the two nations. However, it had to give up the idea of freedom of the seas. It also did nothing to stop impressment where the British could force American citizens on captured sailing vessels into service on their own ships. Aftermath In the end, the French Revolution brought the issues of neutrality and how America would deal with belligerent European countries. It also brought unresolved issues with Great Britain to the forefront. Finally, it showed a great divide in the way that federalists and anti-federalists felt about France and Great Britain.

Sunday, November 24, 2019

Intonation Definition and Examples in Speech

Intonation Definition and Examples in Speech In speech,  intonation is the use of changing (rising and falling) vocal pitch to convey grammatical information or personal attitude. Intonation is particularly important in expressing questions in spoken English. For example, take the sentence, When does the meeting start? The word start- including the question mark- rises up or comes up in your voice when you utter the word, notes the website  English Pronunciation Roadmap. The Musicality of Language Intonation  is the melody or music of a language, says  David Crystal, author of A Little Book of Language. Intonation refers to the way your voice rises and falls as you speak, as in, Its raining, isnt it? (or innit, perhaps) In this sentence, youre not really asking a question: Youre  telling  the listener that its raining, so you give your speech a telling melody. The pitch-level of your voice falls and you sound as if you know what youre talking about, and of course, you do, so youre making a statement. But now imagine that you  dont  know if its raining, says Crystal. You think there might be a shower outside, but youre unsure, so you ask someone to check. You use the same words, but the musicality of your voice makes a different point, as in, Its raining, isnt it? Now youre  asking  the person, so you give your speech an asking melody, says Crystal. The pitch-level of your voice rises, and you sound as if youre asking a question. Pitch and Chunking To understand intonation, its important to comprehend two of its key terms: pitch and chunking.  Encyclopaedia Britannica  notes that pitch is, the relative highness or lowness of a tone as perceived by the ear, which depends on the number of vibrations per second produced by the vocal cords. Everyone has different levels of the pitch in their voice, notes Study.com: Though some are more prone to a higher pitch and some to a lower pitch, we can all change our timbre depending on who we are talking to and why. Timbre  refers to the  quality of sound that distinguishes one  voice or musical instrument from another or one vowel sound from another: It is determined by the harmonics of the sound. Pitch, then, refers to the musicality of your voice and how you use that musicality or timbre to convey meaning. Chunking- and pausing- meanwhile  packages information for the listener, says  the University of Technology (UTS)  in Sydney, adding that speakers divide  speech  into chunks, which may be single words or groups of words to communicate a thought or idea, or to focus on information the speaker thinks is important. UTS gives the following example of chunking: Does it really matter whether people speak with an accent as long as they can be easily understood? This sentence breaks into the following chunks: Does it really matter /whether people speak with an accent /as long as they can be easily understood? // In this example, in each chunk, your pitch would be slightly different to better convey your meaning to the listener. Your voice, essentially, rises and falls in each chunk. Types of Intonation Another key point about intonation involves the rising and falling of your voice. Just as a musical instrument rises and falls in its tone as an accomplished player creates a melody to convey a sense of mood, your voice rises and falls in a similar melodic way to create a sense of meaning. Take this example from an article by Russell Banks, in an article called Adultery, which was published in the April/May 1986 issue of Mother Jones. I mean, what the hell? Right? The speakers voice rises and falls in the separate chunks in these two brief sentences, as follows; I mean /What the hell? /Right? // As the speaker says the first chunk- I mean- the voice falls. Then, during the second phrase- What the heck?- the voice rises, almost like climbing a melodic ladder with each word. The speaker does this to express outrage. Then, with one the last word- Right?- the speakers voice climbs even higher, similar to hitting the elusive  high C in music. This is almost like pushing the sentence to the listener- handing it off if you will- so that the listener will agree with the speaker. (If the listener does not agree, an argument is likely to follow.) And, in the article, the listener  does  indeed agree with the speaker, by responding with, Yes, right. The response is spoken with falling intonation, almost as if the listener is giving in and accepting the dictate of the speaker. By the end of the word right, the responders voice has dropped so much its almost as if the person is giving in. Put another way, intonation is the process of chunking statements (and responses), to deliver packages of meaning. Generally, the initial statement (often a question), may rise and fall in tone, but it generally rises at the end, as the speaker passes off the sentence or question to the listener. And, just as with a musical piece that starts quietly, and crescendos in sound and timber, the tone or sound of the response falls as if the responder is bringing the discussion to a quiet ending, just as a melody quietly comes to a soft finish at the end.

Thursday, November 21, 2019

Managing Performance in Operations - Apple Inc Essay

Managing Performance in Operations - Apple Inc - Essay Example It sells a large amount of its product line through its online retail stores. The company also tries to cater to a large chunk of education market by offering education gadgets to the students both online and through retail (Apple computer, 2005). The operations of the company are spread throughout America, Europe, Japan, and Asia-Pacific as well as the Middle East and some parts of Africa. The company policy lays a lot of stress on its value chain and every operational activity done by the company is in compliance with the code of Operations (Finkle & Mallin, 2010) ORGANIZATIONAL STRATEGY AT APPLE: The company has grown from a starting point to become the best company of the world. The stock performance of the company gives a very clear idea about the strategies used by the company. On the very basics, the company is committed to improve customers’ lifestyle by developing the best PC gadgets, Music players and other cellular communication devices. The target market of the com pany is the students, businessmen, educators, and even governmental agencies for the industrial products. In such a case, the company emphasizes on a business strategy that focuses on the ability to design and develop in-house operating systems, application software, hardware and other tangible and intangible products. Seamless integration of the applications and innovative designs are a critical part of Apple’s manufacturing policy. The company lays a strong emphasis on continual improvement and innovation in its product line and other business strategies. Research and Development form the focus of the executives of the company who work on the ideology that that in order to survive and foster, people should think differently and create imaginations. As a result the company keeps on revitalizing its gadgets and digital consumer electronics (O’ Grady, 2009). The company also integrates various third party applications in its product mix. Many accessories of for Mac comp uters, ipods, and iphones are injected into the market by third-party ventures. Another business strategy employed by the company is the expansion of the distribution network and expands the customer base by focusing on customer satisfaction. These strategies have enabled the company to introduce new products in the market and gain a competitive edge over its competitors (Blackwell, 1987). When in 1999, the company introduced the ibook, its product matrix got complete. The company could now offer a desktop as well as a portable computer with a highly capable operating system. At several instances, the company has acquired several small SME’s that have been playing in its market. This strategy has enabled the company to gain a competitive edge in the market and maintain and foster its presence. PRODUCT DIFFERENTIATION: One of the main reasons for the standout performance of the company in the global market is the product differentiation strategy in company’s operations. The company staff is very conscious to reduce the similarities among not only the competitor products but also the product line of the company itself. The company has built a reputation by making the state of the art technologies that are user friendly and extremely solution bound. In the industry where the company is operating, the importance of product differentiation acts like a barrier for new entrants. This tool is fully utilized by the company as a part of its corporate strategy.

Wednesday, November 20, 2019

International Monetary Fund Article Example | Topics and Well Written Essays - 3000 words

International Monetary Fund - Article Example According to the agreements the fund is guaranteed to help the members develop economically as well as socially. Article 1 (ii) states, "To facilitate the expansion and balanced growth of international trade, and to contribute thereby to the promotion and maintenance of high levels of employment and real income and to the development of the productive resources of all members as primary objectives of economic policy." Based on this article every member state should enjoy the privileges of economic growth and development. In theory this would be a practical situation but history has show that the Fund itself has several shortcomings and weaknesses. The preliminary signatories to the International Monetary Fund were mainly countries that subscribed to capitalist policies although France was the first country to benefit from the Fund after its inception in 1947. Under the IMF agreement the countries agreed to keep their currencies convertible to the US dollar and the United States agreed to a peg system where the value of their dollar was in terms of gold. Some saw this system as unable to meet the demand of global trading. Also, speculation caused a decrease in the price of gold. There was also a subsequent devaluation of the US dollar. The par value system was discontinued in 1974 and countries were allowed to choose a system that they think was best for their exchange rate. Some saw this decision by the International Monetary Fund as a sign of weakness. "It appeared that the ability of the IMF to regulate world financial conditions was at least greatly diminished, and perhaps finished" (Devries, 1986). (Peet, Born 68). After this change of idea regarding the exchange rate the IMF added a new dimension in dealing with its member countries. It became more involved with the economic policies of the countries. Many countries especially the United States of America and countries in Western Europe had had successive terms of wealth and prosperity so the Fund did not experience a great demand from these countries. The world political situation in the 1970's, however, forced a change on the volume of lending by the Fund. Many countries, especially in the African continent became independent but their new status meant that they needed financial help. Many of these countries lacked the resources and facilities present in the countries in Western Europe. To a large extent a great number was plagued by balance of payment problems. In order to lend assistance to these struggling economies the IMF created the Structural Adjustment Facility in 1986 and replaced by the Enhanced Structural Adjustment Facility in 1987. This consists of concessionary grants drawn up in collaboration with the World Bank. To qualify for these loans a country has to be in the low-income category. There were a total of thirt y five countries that benefitted from the Structural Adjustment Facility. The recipients are offered lower interest rates with a chance to repay the loan from between five and ten years. As is common with other assistance of the IMF countries benefitting from these loans are required by the IMF to adhere to certain policies. These policies are very restrictive and have forced critics to argue if the Structural Adjustment Facility will bring more harm than good. Firstly, there has to be

Monday, November 18, 2019

Taxation and Tax Environment in the United Kingdom Essay

Taxation and Tax Environment in the United Kingdom - Essay Example When a person is resident for tax purposes in the UK but he is a foreign domicile, he is perhaps only liable for paying tax on the money which has been brought in to the UK. So if a person offshore accounts in his own mother country, but he does not use that money in the UK, he has the chances to exempt from UK taxation but if in doubt he needs to check with an accountant. There are some sorts of income on which tax is not binding. These include certain benefits, special pensions, and income from tax-exempt accounts. These are ignored as well as when working out how much Income Tax may be needed to a taxpayer. HMRC is an association which is responsible for collecting the bulk of tax revenue, as well as paying Tax Credits and Child Benefits, and strengthening the UK's frontiers. It has a huge volume of information on these matters and it can get more as the individual banks are likely to follow suit. HMRC is also committed to targeting tax evasion. "Self Assessment" is the matter of personal taxation which is used in the UK regime. It is introduced in 1996/97. Self Assessment applies to such types of taxpayers who are self-employed. Their tax affairs are so complicated that can not be fully dealt with under the normal system. For example, we can say about the directors, higher rate taxpayers and those who have more than one source of income. The phrase "self-assessment" is ambiguous because the tax will be calculated by the HM Revenue and Customs in certain circumstances or the taxpayer can use the services of an accountant to calculate the tax on his behalf. The regular income-tax system involves the filing of a return of income with the Income-tax Department along with the statement of accounts maintained if any, production and examination of books of accounts, determination of total income, issue of a demand notice for payment of tax and finally its payment.  

Friday, November 15, 2019

Counter Terrorism Measures For Global Safety

Counter Terrorism Measures For Global Safety Terrorism has inflicted fear and panic on almost every corner of the globe. Due to the pain that it inflicts on people indiscriminately, the United Nations has taken the threat of terrorism seriously and is actively engaging all member nations to participate in counterterrorism efforts (United Nations [UN], 2008). The counterterrorism agenda is a priority one for the UN for many years now. Countering terrorism has been a difficult pursuit because it is immediately laden with ethical and moral issues. Due to terrorism targeting even innocent women and children and random civilians located at the wrong place and at the wrong time, many are tempted to pursue counterterrorism through the eye for an eye approach. However, doing this would make the counterterrorism efforts no less evil than the terrorists, so engaging in acts to combat terrorism must adhere to democratic principles (Steven Gunaratna, 2007). While terrorism has been a scourge for many decades now, the United States was for ced to combat terror more aggressively in the advent of the September 11 attacks which claimed the lives of thousands. Measures have been promulgated using various anti-terror approaches in order to protect civilians and to defend the world against terrorism (Bater, 2010). However, combating terrorism has become more difficult because the US is forced to deal not only with terrorists from overseas but even homegrown terrorists such as 19-year old Osban Muhamud who allegedly planted a bomb in a Christmas tree (Thomas, Goldman Ryan, 2010). Nine years after 9/11, the terror threat has not waned and resolving the threat of terror at home and abroad is far from over. Models and Measures of Counterterrorism There are three general models to combat terrorism. The first model, the criminal justice model (CJM), aims to combat terrorism while at the same time preserving fundamental human rights and democratic principles. The second model, the war model (WM), emphasizes on restraining terrorism itself than preserving democratic rights and places the state in a war-fighting mode to counter terrorism effectively. The third model integrates the previous two, called the expanded criminal justice model to provide greater flexibility in counterterrorism efforts (Steven Gunaratna, 2004). These models also reflect current counterterrorism measures recommended by the UN and its member nations, chiefly the United States (Department of Homeland Security [DHS], 2008). Due to the fact that terrorists operate at various levels, whether political, legal, economic, military, and through the media, efforts to combat terrorism also encompass these areas (UN, 2008). Political Measures: Political strategies in combating terrorism require that states address the root causes of terrorism in their respective countries. Terrorists legitimize their violent acts as a response to poverty, unemployment, and other socio-political programs. Political measures to counter terror require that states negotiate with terror groups and making small concessions with them. The danger with this strategy is that it gives terrorist groups legitimacy and may even encourage other groups to resort to terrorism in order to achieve their political goals and demands. Nonetheless, some governments have addressed terrorism by using poverty-reduction programs, employment and livelihood activities, land redistribution, and offering amnesties (UN, 2008). Punitive Measures: Punitive measures are aimed at severing a terrorist groups lifeline by cutting off its finances and other resource-generating capabilities (DHS, 2008). This involves banning fund-raising initiatives of known front organizations of terrorist groups. Other punitive measures that are used in many include freezing assets of known front organizations or of key leaders, boycotting countries found to harbor terrorists, and placing economic sanctions, as in the case of Iran and Iraq. Judicial Measures: Judicial measures consider international human rights law and enact legal measures to prevent terrorism. This includes ratification of international conventions or regional agreements relating to the extradition, prosecution, and mutual legal assistance to facilitate the capture of terrorists. Although this measure is the most democratic form of counterterrorism, it presents many problems such as the possibility of nations refusing to cooperate where the legal systems are not compatible and the refusal to prosecute suspected terrorists out of fear of retaliation. Legally, prosecuting terrorists is a challenge given the non-uniform definition of terrorism among countries (Steven Gunaratna, 2004). Intelligence gathering: The lapses of 9/11 brought several measures to strengthen intelligence in the United States. One of the earliest measures undertaken was the passage of the controversial Patriot Act which reduced the limitations that law enforcement agencies were subject to in terms of searching email, telephone, medical, financial, and professional records (The Investigative Project on Terrorism, 2008). The Act also reduced the restrictions of the US when gathering information on other countries. The law also amended the definition of terrorism to encompass domestic terrorism, thus, expanding the powers of law enforcement agencies to combat terrorism. The law came under fire from civil rights groups and enhanced fears regarding breach of privacy and increasing surveillance powers of the government (Bater, 2010). Military Response: The use of military for retaliatory response is an application of the war model whereby civilian legal systems are temporarily suspended in favor of martial law (UN, 2008). The military response is a controversial measure in terms of international law. It poses the likelihood of alienating the public and giving the terrorists hero status; moreover, military response can be interpreted acts of aggression and heighten anti-US sentiment, making the capture of terrorists more difficult (The Investigative Project on Terrorism, 2008). Conclusion Different models and approaches to counterterrorism have been applied by the United States and members of the United Nations. While each have its advantages in zeroing in on terrorists and preventing the further loss of life, certain democratic rights and ethical issues make such measures precarious and difficult. This is because any effort to weed out terrorism must be balanced against international norms on human rights and democratic freedoms.

Wednesday, November 13, 2019

Canada :: essays research papers

Investing In Canada Investing In Canada - Factors that are attractive for direct investment in Canada. Canada is the second largest country in the world, occupying close to 10 million square kilometres of land bounded by the Atlantic, Pacific and Arctic oceans. Canada shares a 6,000 kilometre border and the five largest freshwater lakes in the world with the United States. Known as the Great Lakes, they provide a route to the Atlantic via the St.- Lawrence Seaway, permitting direct access to international markets. More international companies are investing in Canada. The stock of foreign direct investment (FDI) in Canada has increased steadily over the past five years to reach over $130 billion last year. Investor confidence is high. International companies are discovering what firms in the United States have known for decades: it pays to invest in Canada. There is a government commitment to attract foreign direct investment. Canada's government provides a competitive, welcoming climate for international business. It is committed to fiscal responsibility, deficit reduction and job creation. The following are some essential points all of which prove Canada is a favorable choice: Domestic market; wage competitiveness; work force quality; International business skills; raw materials; energy costs; infrastructure; business services and legal environment. Domestic Market Canada's per capita purchasing power is second only to that of the United States, among the G-7 countries, and the OECD expects Canada to lead the industrialized countries in near-term economic growth. Inflation is below two per cent and forecast to remain low. Cost of money is lower than it has been for decades. Exports are at record high, having increased by 14 per cent in 1993 over 1992. Under free trade, Canadian-based companies have increased their market share of the Canada-U.S. market. Further, the Canada-U.S. Free Trade Agreement (FTA), together with the North American Free Trade Agreement (NAFTA) which came into force on January 1, 1994, gives Canadian-based companies an unparalleled access to 365 million people, forming an economy larger than that of the European Community. The combined 1993 GDP value of the Canada-Mexico-U.S. market was in excess of $8.5 trillion. Competitive Wages and Benefit Rates: Many international corporations find the Canadian work force to be highly cost- effective. On average, wages in Canada's business centers are lower than those in nearly all major business centers around the world. Hourly wages of Canadian production workers have risen only 5.4 percent since 1990. Canadian manufacturing wage rates showed the second slowest growth among G-7 countries in 1992, averaging 2.6 percent. In contrast, hourly increases in Britain and Germany have been 12.4 and 14.3 percent, respectively. Educated and Skilled Work Force

Sunday, November 10, 2019

Samsung Wave-Ii Marketing Plan

[pic] Samsung Wave-II Smart Phone Marketing Plan and strategy Principles of Marketing EIB-507 Prepared By: MD. Ashif Hossain Roll-80104045 International Business, EMBA University Of Dhaka Prepared For: MD. Kamal Uddin,Ph. D Associate Professor Executive summary Mobile phone, which is defined as a high technology electronic product, is popular all over the world. Bangladesh must be one of the biggest markets for those mobile phone manufacturers. As a leader in mobile telecommunications market, Samsung has its scientific business strategy that leads to success, and pays a great attention to the market of Bangladesh. Based on the Bangladesh mobile phone market, this paper analyzes Samsung’s business strategy to show reason of Samsung’s success. The business strategy includes the strategic intent, the competitive strategy and marketing mix. The strategic concept of Samsung is to take the demand-side strategy. Samsung subdivides the whole market into several objective markets according to the researches about the partialities of different individuals. And then different types of mobile phones are put into the market aimed at attracting different consumer groups. The competitive strategy of Samsung is to improve the innovative ability to win the competitive advantage. Strong technological innovation ability makes Samsung stand in the forward position of mobile industry all the time, and characterized this brand by a special vitality. And the marketing mix of Samsung is to use the integrated marketing strategy including product, price, promotion and place. It values the construction of a brand, the orientation of its products and pays a lot of attention to technology improvement. It increases the sales through sensitive advertisement, presentation to the celebrities and large-scale entertainment. Current Market Situation Increasingly, we are observing that handsets are following the pattern of typical consumer electronics; the trend is toward phones with improved features at lower prices. Simultaneously, there are more manufacturers who will deliver cheaper handsets to capture the mass market. Multifunction cell phones, e-mail devices are increasingly popular today. Touch screen phone is very much attractive because it is Very much easy to use and people can browse the website like they browse in a laptop computer. Competition is therefore more intense. So it is easily visible that there will be massive demand for such phones in the future. To gain market share in the dynamic environment, Samsung must carefully target Specific segments with features that deliver benefits valued by each customer group. Market Description Samsung Wave II touch pad phone’s primary target consumers are young people. It is very much attractive for student because of it’s wide touch screen which could be used as a hand Held palmtop. It supports Wi-Fi technology so people can transfer their documents and other important file through this phone like a workstation. In the prospect of Bangladesh people can easily monitor the Stock market movement through its high-speed Internet technology. Other users are entrepreneurs and professionals. It is very much cheap in compare with an apple I-phone. Product Review The Samsung Wave II S8530 (or â€Å"Samsung Wave II†) is the Successor f Samsung Wave S8500 smartphone running the bada 1. 2 operating system designed by Samsung, which was commercially released on October, 2010. [1][2][3] The Wave is a slim touchscreen phone powered by Samsung's â€Å"Hummingbird† CPU (S5PC110), which includes 1  GHz ARM Cortex-8 CPU and a powerful built-in PowerVR SGX 540 graphics engine, â€Å"Super LCD† screen and 720p high-definition video capture capabilities. Our Product Samsung Wave II smart phone offers the following standard features With a bada 1. 2 operating system Hardware features Calling – The speakerphone is great. It was very loud and clear. Conference calling was also easy. Once you've placed your second call, an icon appears to conference the two calls. It can connected 20 calls at once and had no trouble swapping and dropping individuals from the conference. Design The phone is made of mostly metal alloy and is measured at 10. 9  mm thick. In terms of form factor, it is a slate style featuring only 3 physical buttons on the front: call, reject/ shutdown, and main menu button. The ergonomically designed body also makes it more comfortable to hold. Screen The screen is a 3. -inch (94  mm) capacitive touchscreen Super LCD with an anti-smudge oleophobic coating on top of the scratch-resistant tempered-glass (Gorilla Glass Display) touch panel which has been shown to be capable of resisting extreme friction (scratch-resistant). The screen resolution is 800Ãâ€"480 WVGA. [4] Processor The phone features a 1  GHz SoC,[5] which internally contains an ARM Cortex A8 CPU core that is identical t o the ARM Cortex CPU core used in Apple's A4 package on package SoC. [6][7] The Phone graphics engine is SGX 540 which is said to be capable of generating 90 million triangles per second (same as the SoC used on the Samsung Galaxy S). And 512MB RAM (same hardware as Samsung Wave S8500). Camera The phone features a 5 megapixel which supports 2592 x 1944 pixels, along with autofocus, LED flash, Geo-tagging, face, blink detection, image stabilization, touch focus,etc. Other than these features it has various shooting modes such as beauty shot, smile shot, continuous, panorama and vintage shot. As a camcorder it is able to shoot 720p HD recording (1280Ãâ€"720) at 30  FPS with flash. As well as this, it is also able to record slow motion video (320Ãâ€"240) at 120  FPS with flash. Other features Other feature includes A-GPS, 2  GB/8  GB of internal storage with a microSDHC slot for an additional 32  GB. It also has a magnetometer, a proximity sensor, an accelerometer, 5. 1-channel surround sound Mobile Theater, music recognition, a fake call service, smart search, Social Hub and it is the first phone to support Bluetooth version 3. 0. In addition to Bluetooth 3. 0, the phone also features Wi-Fi 802. 11 b/g/n, HSDPA 3. 2  Mbit/s and HSUPA 2  Mbit/s. This phone is available with both European/Asia 3G bandings and the North American 3G bandings. Software Features User Interface The phone is one of the few smartphone to feature the Samsung bada operating system platform. The UI is Samsung's own Touchwiz 3. 0. Touchwiz 3. 0, like the 2 predecessors (Touchwiz 2. 0 and Touchwiz), utilises widgets. The 3 most notable widgets pre-installed in Touchwiz 3. 0 are Daily Briefing (which includes all essential information such as weather, finance, AP mobile news and schedule), Feeds and Updates and Buddies now (which allows users to call, send texts to and read Facebook/Twitter feeds off their favourite contacts). Users are allowed to have up to 10 homescreens to add widgets. Applications In terms of Internet Browser, Samsung Wave is pre-installed with Dolphin Browser v2. 0 (based on WebKit). While this browser supports Flash it is disabled by default to improve page load time. By default, the phone comes with Picsel Viewer which is capable of reading . pdf and Microsoft Office file formats. Users from selected countries can buy and download Picsel Office Editor from Samsung Apps. As for Samsung apps, users can also download applications, games and widgets from the application store. Other software includes the GPS software that comes with this phone (LBS Route 66), Palringo IM, Facebook, Twitter, social hub, mini diary, daily briefing, memo, video player, FM radio, media browser, voice recorder, e-mail and pre-installed asphalt5. Media Support MP3, AAC, AAC+, e-AAC+, WMA, AMR, WAV, MP4, FLAC, MPEG4, H. 263, H. 264, WMV, AVI, DivX, XviD, MK Competitive OVERVIEW Players There are currently four tiers of players in the handset market:  · Tier 1: Nokia, Samsung and Apple  · Tier 2: Motorol and Ericsson  · Tier 3: Alcatel, Siemens etc  · Tier 4: the rest Nokia swept into the market, overtaking both Motorola and Ericsson to achieve the largest handset sales during 1998. Samsung after a brief struggle against Nokia and apple finally got a large share of customer. The failure of Motorola to move from analog to digital and of Ericsson to pursue fashionable designs enabled Nokia’s market position to improve. Since then, both Motorola and Ericsson have been aggressively playing catch- up, attempting to leverage their strengths in technology and semiconductors to attack Nokia’s share in the overall world market. Tier 3 companies cater to a lower-end, lower-margin market. Relative lack of economies of scale, product range, and brand equity make market dominance or even parity a very difficult challenge for these smaller players. However, Samsung – with its new stylish design and technology – is well positioned in the emerging smart phone market, and is capable of threatening the larger two companies (nokia and apple). Compare between Samsung Wave-II and I-phone Because the large chunk of market segment who prefers Smartphone is captured by the apple’s I-phone. We should have a complete knowledge what the i-phone offers as well as Samsung wave-II [pic] |[pic] | |Features |Apple I-phone |Samsung Wave-II | |Overview |Touchscreen, Scratch Resistant Oleophobic Surface, |LCD Capacitive Touchscreen,Scratch Resistant Oleophobic| | |Multi Touch Input Method, Three Axis Gyro Sensor, |Surface,Accelerometer Sensor for Auto-rotate, | | |MicroSIM card support only, 5 MP Camera, TV-out, |Handwriting recognition,Multi-touch Input Method,5 MP | | |Audio/Video player, Data Transfer 3G, EDGE, GPS, |Camera,MP4 Player,Stereo FM | | |Bluetooth, Wi-Fi, HTML Browser, Google Maps |radio,TV-Out,3G,EDGE,GPS,Bluetooth,Wi-Fi ,HTML | | | |Browser,Bada OS | |Operating System |iOS 4 (based on Mac OS) |Bada OS 1. | |Processor Speed |1 GHz ARM Cortex-A8 processor, PowerVR SGX535GPU, |ARM Cortex A8 1GHz processor | | |Apple A4 chipset | | |2G network |GSM 850 / 900 / 1800 / 1900 |GSM 850 / 900 / 1800 / 1900 | |3G network |HSDPA 850 / 900 / 1900 / 2100 |HSDPA 900 / 2100 | |Dimensions |115. x 58. 6 x 9. 3 mm |123. 9 x 59. 8 x 11. 8 mm | |Weight |137 g |135 g | |Display Size |3. 5 inches, LED-backlit IPS TFT, capacitive |3. 7 inches,Super Clear LCD capacitive touchscreen, 16M | | |touchscreen, 16M colors |colors | |Resolution |640 x 960 pixels |480 x 800 pixels |Music Player |MP3 ,WAV,AAC, AIFF, AAC Protected, MP3 VBR,Audible |MP3/WAV/WMA/eAAC+ player | | |(formats 2-4),Apple Lossless, Music play-Up to 40 | | | |hours | | |Radio |No |Stereo FM r adio with RDS, FM recording | |Camera |5 MP, 2592 x 1944 pixels, autofocus, LED flash, |5 MP, 2592 x 1944 pixels, autofocus, LED flash | | |Secondary: video calling camera over Wi-Fi only | | |Video |[email  protected], LED video light, geo-tagging,Video |[email  protected],Video | | |Player-MPEG4, H. 264, MOV |Player-MP4,MKV,H. 263,H. 64,WMV,Xvid,DivX | |Internal |16 GB storage |2 GB storage | |Slot micro sd |No |microSD up to 32GB, 2GB card included | |Battery |Standard battery, Li-Po 1420mAh |Standard battery, Li-Ion 1500 mAh | |Talk Time |Up to 14 h (2G) / Up to 7 h (3G) |Up to 13 hours | |Blue Tooth |v2. 1 with A2DP |v3. 0 with A2DP | |USB |v2. 0 |microUSB v2. 0 | |GPRS |Class 10 |Class 10 | |EDGE |Class 10 |Class 10 | |Wlan & Wifi |Wi-Fi 802. 1 b/g/n |Wi-Fi 802. 11 b/g/n | |3G |HSDPA, 7. 2 Mbps; HSUPA, 5. 76 Mbps |HSDPA 3. 6 Mbps; HSUPA, 2 Mbps | |GPS |Yes, A-GPS support |A-GPS support, Samsung Mobile Navigator | |Document viewer |Yes(don’t support Microsoft packa ge) |Yes(pdf,word,XL) | |Price per unit |BDT 55000/- |BDT 20000/- | Samsung Wave-II SWOT ANALYSIS Strengths Having the advanced technology over the competitors in the mobile phone industry – Decentralized company structure, innovative and creative employees and Charismatic strong leader – One of the best market leadership in the mobile industry – Strong brand name and company image in the global market – Has its own manufacture and network – Product innovation – Economy of scale Weaknesses – Complacency and arrogance – Few customized operator-specific handsets – Few alliances, company sticks to its standing in the market, do not want to cooperate with the operators Opportunities – The emerging market in developing countries, such as China, India, Bangladesh – The emerging market for high-end mobile phone such as business user phone Threats – Facing more new competitors, especially from Asia – Stronger buyer power from the network operators – Lost market share – Strong competition in mobile industry Objectives We have set aggressive but achievable objectives for the first and second years of market entry. †¢ First-year objectives: During the Samsung wave-II initial year on the market, we are aiming for a 40 percent share of the Bangladesh smart phone market through unit sales volume of 1,00,000 units. †¢ Second-year objectives: Our second-year objectives are to achieve a 60 percent share based on sales of two models and to achieve break-even early in this period. Market Segmentation Our target market is mainly focused on young and professional people with a attraction for technology which is available in a relatively cheap price. There is a customer profile as follows: Age: 14 – 25, 25 – 35, 35 + Gender : Male & Female Family Life Cycle: Young, single, married, married with children, older, under18. Occupation: Professional and technical, managers, officials and proprietors, clerical, sales, craftspeople, supervisor, Operatives, farmers, retired, students, homemakers, unemployed. Social Class: Lower Lowers, upper lowers, working class, middle class, upper middles, upper uppers Monthly income: Below Over10,000 Taka Size of potential market : Total population of Bangladesh. Geographical Location: Rural, Semi-Urban, and Urban User status: Potential user, first time users & regular users Usage rate: Light user, medium user & heavy user. Readiness stage: Aware, informed, interested, desirous and intending to buy Marketing Strategy Positioning In 2007 Samsung Telecommunication Business reported over 40% growth and became the second largest mobile device manufacturer in the world. [1] Its market share was 14% in Q4 2007, growing up form 11. 3% in Q4 2006. [2] In Q1 2008 Samsung strengthened its second position on the market and achieved 15. 6% world handset market share. So as per the concern regarding Bangladesh Samsung is already achieved a good market share after Nokia. Product Strategy †¢ The development of a product with global appeal †¢ Nimble movement to sell it internationally Most importantly, a commitment to learning what consumers want, without consideration of the limits of existing technology †¢ Best mobile devices for everyone regardless the price and geography †¢ Internet services on mobile devices †¢ Business mobility markets †¢ Once the superior business devices are introd uced, Corporate users will take advantage of the stability and innovation †¢ Low cost innovative devices in the emerging markets will generate revenue due to the brand loyalty †¢ Introducing the device for business solutions, superior from its competitors †¢ Giving SDK(software development kit) to the developers to develop more applications on its new OS platform †¢ Introducing low cost ,innovative, devices in the emerging markets †¢ Leading Brand Pricing strategy Samsung Wave-II smart phone will be introduced at BDT 20000/- per unit in compare with Apple-iphone, which costs BDT 55000/- per unit. Though it is not superior than I-phone but it could Outrun some function of I-phone like as we have mentioned in our previous discussion. Distribution Strategy In Bangladesh by selective distributor Samsung could promote the market and also by media Advertisement. Samsung could also promote the consumers with joint co-operation with major Carriers like Grameenphone and Banglalink. Marketing Communication Strategy †¢ At TV Advertisement †¢ At Radio Advertisement: †¢ At Outdoor Advertisement: †¢ At Press Conference: Action Program The Samsung Wave-II will introduce in February 2012. Through a series of scheduled program Samsung will carry out its marketing strategy and achieve its objectives. A monthly basis detail about these programs are given below February 2012 †¢ We will initiate a huge amount trade sales promotion ad. Campaign to educate dealers and generate excitement for the product launch. †¢ Send catalogs & brochures to 50000 likely customers †¢ Set-up showrooms †¢ Provide samples product reviewers, opinion leaders and celebrities as the part of our public relation strategy. †¢ Create own website. March 2012 †¢ Collecting marketing information. Start an integrated print/radio/TV/ Internet campaign targeting consumers. †¢ Launching Samsung Wave-II April 2012 †¢ Study consumer satisfaction and identify opportunities. Budget [pic] Total first-year revenue : Tk. 200 Core sales volume: 100,000 average wholesale price : Tk. 20000/- per unit. Variable c ost per unit : TK 2500 for units Samsung Wave-II projects sales of Tk 60 Lac on 1st quarter and consequently Tk. 60 Lac, Tk. 40 Lac and Tk. 40 Lac Estimated first-year fixed costs: TK. 170 Core Break Even calculation = TK. 1700000000 /TK. (20000-2500) = 97143 Units(approximated) Controls There should be a tight monitoring system in every level of execution from top to bottom. We will carefully monitor customer satisfaction through our product and customer service Center. Any sign of deviation will be corrected through our highly skilled manpower. Further plan has been developed in the context of severe price downgrading. CONCLUSIONS Samsung must rethink its strategies if it is to remain successful. The recent economic slowdown coupled with impending market saturation and the demand for increased functionality, is beginning to dramatically change the handset market. Samsung should take aggressive measures to resist commoditization if it is to grow and continue being profitable. We have outlined some ways that it can accomplish this. Its brand has proven to be one of its most valuable assets, and Samsung should continue building it. Samsung must also thoroughly research evolving customer needs and provide a positive impetus for brand differentiation. Finally, by forming strategic alliances with industry and service providers, Samsung can ensure and maximize its visibility to the end- user. Samsung also needs to bring new products to market, and, as the market is showing signs of saturation, shift its focus onto the replacement market. This means developing data-driven services and appropriate partnerships with content providers. There simply needs to be an incentive for existing handset owners to purchase a new Samusng handset.

Friday, November 8, 2019

Korpus Linguistik Essays - Free Essays, Term Papers, Research Papers

Korpus Linguistik Essays - Free Essays, Term Papers, Research Papers Korpus Linguistik Rosemary | 25 Mei 2014 [pic] 1.0 Pengenalan Apakah itu korpus linguistik? Corpus linguistik adalah satu kajian bahasa dan kaedah analisis linguistik yang menggunakan koleksi teks asli atau "sebenar perkataan" yang dikenali sebagai corpus. Corpus linguistik digunakan untuk menganalisis dan penyelidikan beberapa soalan linguistik dan menawarkan wawasan yang unik ke dalam dinamik bahasa yang telah menjadikan ia salah satu daripada metodologi linguistik yang paling banyak digunakan. Sejak corpus linguistik melibatkan penggunaan korpora besar yang terdiri daripada berjuta-juta atau kadangkala bilion kata-kata, ia banyak bergantung kepada penggunaan komputer untuk menentukan apa kaedah-kaedah mengawal bahasa dan apa patters (tatabahasa atau leksikal misalnya) berlaku. Oleh itu, ia tidak menghairankan bahawa linguistik korpus muncul dalam bentuk moden hanya selepas revolusi komputer pada 1980-an. The Brown Corpus, corpus moden dan boleh dibaca secara elektronik yang pertama, bagaimanapun, telah dicipta oleh Henry Kucera dan W. Nelson Francis seawal tahun 1960-an. 2.0 Kaedah korpus lingustik Corpus Linguistik telah menjana beberapa kaedah penyelidikan, cuba untuk mengesan laluan dari data teori. Wallis dan Nelson (2001) mula diperkenalkan apa yang mereka dipanggil perspektif 3A: Anotasi, Pengekstrakan dan Analisis. . Anotasi terdiri daripada permohonan skim untuk teks. . Pengekstrakan terdiri daripada terjemahan (pemetaan) istilah di dalam skim ini kepada terma dalam model didorong secara teori atau dataset. Pengekstrakan biasanya termasuk ahli bahasa-diarahkan carian tetapi mungkin termasuk contohnya, memerintah-pembelajaran untuk parsers. . Analisis terdiri daripada statistik menyelesaikan sesuatu, memanipulasi dan generalising dari dataset itu. Analisis mungkin termasuk penilaian statistik, pengoptimuman peraturan asas atau kaedah penemuan pengetahuan. Kebanyakan korpora leksikal hari ini adalah sebahagian-of-ucapan-tagged (POS-tagged). Walau bagaimanapun juga ahli bahasa corpus yang bekerja dengan 'teks biasa unannotated' tidak dapat tidak memohon kaedah untuk mengasingkan beberapa terma-terma penting. Dalam situasi ini anotasi dan abstraksi digabungkan dalam carian leksikal. Kelebihan menerbitkan corpus beranotasi ialah pengguna lain boleh melakukan uji kaji ke atas korpus. Ahli bahasa dengan kepentingan-kepentingan lain dan perspektif berbeza daripada ciptaan asal boleh mengeksploitasi kerja ini. Dengan berkongsi data, ahli bahasa corpus dapat merawat korpus sebagai lokus perdebatan linguistik, dan bukannya sebagai satu bentuk huruf lengkap pengetahuan. 3.0 Kelebihan korpus linguistik . Memberi akses kepada maklumat linguistik naturalistik. Seperti yang dinyatakan sebelum ini, korpora terdiri daripada "perkataan yang benar" teks yang kebanyakannya hasil daripada situasi kehidupan sebenar.Ini menjadikan korpora sumber kajian yang berharga untuk Dialektologi, sosiolinguistik dan gaya bahasa. . Memudahkan penyelidikan linguistik. Korpora boleh dibaca secara elektronik telah dikurangkan secara mendadak masa yang diperlukan untuk mencari perkataan atau frasa tertentu. Satu penyelidikan yang akan mengambil hari atau tahun untuk disiapkan secara manual boleh dilakukan dalam masa beberapa saat dengan tahap tertinggi ketepatan. . Membolehkan kajian pola yang lebih luas dan penempatan bersama kata- kata.Sebelum kemunculan komputer, linguistik korpus belajar hanya kata- kata tunggal dan kekerapan mereka. Teknologi moden dibenarkan kajian patters lebih luas dan penempatan bersama kata-kata. . Membolehkan analisis pelbagai parameter pada masa yang sama. Pelbagai program perisian linguistik korpus, pemasaran online dan alat-alat analitikal membenarkan penyelidik untuk menganalisis bilangan yang lebih besar daripada parameter serentak. Selain itu, banyak korpora diperkaya dengan pelbagai maklumat linguistik seperti anotasi. . Memudahkan kajian bahasa kedua. Kajian bahasa kedua dengan penggunaan bahasa semula jadi membolehkan pelajar untuk mendapatkan "perasaan" lebih baik untuk bahasa dan belajar bahasa seperti ia digunakan dalam sebenar dan bukannya "mencipta" situasi. 4.0 Kelemahan korpus lingustik . Tidak menjelaskan mengapa. Kajian korpora memberitahu kita apa dan bagaimana berlaku tetapi ia tidak memberitahu kami mengapa kekerapan perkataan tertentu telah meningkat dari masa ke masa misalnya. . Tidak mewakili keseluruhan bahasa. Korpus linguistik mengkaji bahasa dengan menggunakan korpora dipilih secara rawak atau sistematik. Mereka biasanya terdiri daripada sebilangan besar yang berlaku secara semulajadi teks, bagaimanapun, ia tidak mewakili keseluruhan bahasa. Analisis linguistik yang menggunakan kaedah dan alat linguistik korpus itu tidak mewakili keseluruhan bahasa. Deny Arnos Kwary dan Linguistik Korpus 02 March 2016 Dosen merupakan seseorang yang memiliki posisi terpenting dalam kelangsungan sistem pendidikan di setiap universitas seluruh dunia. Dosen akan selalu diharapkan agar dapat memberikan sebuah perkembangan besar dan signifikan dalam dunia akademik itu sendiri. Seakan membuktikan pernyataan tersebut, tahun ini salah seorang dosen sekaligus kepala Departemen Sastra Inggris Universitas Airlangga, Bapak Deny Arnos Kwary, tengah mengumumkan rencana penelitian besarnya yang harapannya akan menciptakan sebuah perkembangan besar dalam bidang yang beliau geluti, yaitu linguistik korpus. Penelitian tersebut berjudul Formulasi Klasifikasi Kosakata, Jenis Pemarkah Waktu, dan Bentuk Kalimat di Artikel Ilmiah Jurnal Internasional. Penelitian ini mendapatkan dana hibah dari Universitas Airlangga sebagai bentuk usaha universitas untuk meningkatkan publikasi ilmiah bagi tenaga-tenaga akademiknya. Dosen di Indonesia terus didorong untuk menggiatkan publikasi di tataran internasional. Akan tetapi, seringkali dosen kesulitan dalam mengumpulkan hasil penelitiannya ke jurnal-jurnal kelas

Wednesday, November 6, 2019

Top 10 Advanced French Mistakes

Top 10 Advanced French Mistakes If you speak French at an advanced level, congratulations! You may not be fluent yet, but youre definitely on your way. Nonetheless, there are probably a few concepts you can use a bit of help with. Oftentimes these are small details that dont affect your listeners comprehension, but mistakes are mistakes and if you want to be fluent you need to avoid them. Here are the ten most common French mistakes and difficulties for advanced speakers, with links to lessons. Rhythm Pronunciation-wise, one of the last things most French students master is the rhythm of French. In many languages, words and sentences have stressed syllables, but French does not. It can be very difficult to get the hang of giving each syllable the same stress when ones own language is so different, especially when trying to stress the importance of a particular word. Understanding French rhythm is the first step to being able to mimic it. vs. De The prepositions and de cause endless problems for French students because they are used in similar constructions to mean different things. De, du, de la, or des? Another pitfall for advanced French speakers has to do with the preposition de and the indefinite and partitive articles. French teachers commonly receive questions about whether a given phrase should be followed by de or by du, de la, or des. Verbs with Prepositions In English, many verbs require a certain preposition in order for the meaning of the verb to be complete, such as to look at and to listen to. The same is true in French, but the prepositions  required for French verbs are often not the same as the ones required by their English counterparts. In addition, some verbs that require a preposition in English dont take one in French, and vice versa. It all boils down to memorizing verbs with their prepositions. Cest vs. Il est The expressions cest and il est are often confused. Like and de, above, cest and il est have strict rules on usage- they may mean something similar, but their usage is quite distinct. Le  facultatif As an advanced French speaker, you should be very familiar with  le  as  a  definite article  and  direct object pronoun. What you may not know is that there are two optional uses of  le. The  neuter object pronoun  le  is  an optional, formal construction found most commonly in written French, and  l  is sometimes used in front of  on  to increase euphony in French. Indefinite French I find that one of the hardest things to translate into another language is indefiniteness, such as anyone, something, everywhere, all the time. This index includes links to lessons on every kind of indefiniteness, from  indefinite adjectives  to the  indefinite subject pronoun  on.​ Impersonal French Grammatically speaking,  impersonal  refers to words or structures which are invariable; that is, they do not specify a grammatical person. This is, like indefiniteness, a fairly difficult concept for many students of French. Reflexive vs.  Object Pronouns Reflexive pronouns  are used with  pronominal verbs, while object pronouns are used with  transitive verbs, and they have very different purposes. Yet they cause problems for many students due to the issue of  agreement  with pronouns that precede a compound verb. Before you worry about  agreement, though, you need to be sure you understand the difference between reflexive and direct object pronouns- how to use them, separately and together. Agreement I can almost guarantee that you have trouble with some aspect of  agreement,  because even native speakers have trouble with it sometimes! There are numerous types of agreement, but the most difficult tend to be agreement with direct objects that precede compound verbs and with pronominal verbs.

Monday, November 4, 2019

Principal and Vice Principals Leadership Styles Research Paper

Principal and Vice Principals Leadership Styles - Research Paper Example Educational management can be described through the management and leadership theories. Bush (2003) identified various models that describe the two main theories. The management theory can be classified into six models that include; formal, collegial, political, subjective, uncertainty, and cultural models. The six models that describe leadership theories in education management include; the moral model, contingency leadership, transactional and managerial leadership, the post-modern as well as participative leadership styles. The formal models describe a hierarchical arrangement in the management structure. In this model, the school heads treat the institution as a system where bureaucracy is maintained (Bush, 2002). There is a system of instruction which is usually top-down while reporting must follow the various ranks to the top. This model is evident in Matador High School. The principal is the overall head and the vice principal reports to him. The vice principal acts as a middl e-level manager in contemporary organizations, supervising the teaching staff, but he too has some lessons that he teaches. All teachers are accountable to the principle and have performance targets that are set for the accomplishment of the overall goal of the school. The formal management structure is matched with the managerial leadership of the principal. This is a leadership style where managers are focused on their purpose in helping the organization to accomplish their objectives. They ensure that all processes are accomplished according to plan and that every person is in the designated place at the right time (Cheng, 2002). Leadership in Matador was top down with the teachers being expected to behave and accomplish tasks according to the laid out procedures in the school.  Ã‚  

Friday, November 1, 2019

Job analysis 1 Essay Example | Topics and Well Written Essays - 2000 words

Job analysis 1 - Essay Example Several studies have explored the close link between job analysis and company performance and conclude that when the analysed jobs suit the employees well, they perform well in their jobs, and this translates to improved company performance in general (Cascio, 1998). It is essential that a job analysis to accurately identify the jobholder’s knowledge, skills and abilities (KSA) because this would decide the operational effectiveness in the provision of quality performance of a worker (Safdar et al., 2010). Cascio (1995) claims that when organizations understand the KSA of their employees, it helps them plan for changes or create new jobs and recruit the qualified candidate accordingly so organizational goals are met. Cornelius et al. (1979) enumerated categories of job analysis methods. One is the task-oriented approach wherein each job is broken down into more basic units called tasks. The focus of analysis for this approach is the work activity itself. Another is the worker- oriented job approach where the unit of analysis is not the task but the human behaviours involved in completing the work. Jobs are described by the processes undertaken by the workers. Third and last is the abilities-oriented approach proposed by Fleishman (1972, 1975). This approach focuses on the underlying abilities and aptitudes of the worker – the qualities he possesses that make him suited for the job. For this particular job analysis project, it will fall under the abilities-oriented approach which corresponds to the competency-focused approach (Siddique, 2004). It will give special attention to competencies such as â€Å"interpersonal skills, conflict resolution skills, innovative thinking, flexibility, decision-making ability and self-motivation (Sherman et al., 1998; Dessler ,2003)† (Siddique, 2004, p. 226). That is why it is important to analyse the jobholder’s skills as it applies to her job. This job analysis is for a secretary/ administrative assi stant. The methods used were interviews and self-reports based on standardized questionnaires taken by the jobholder. These evaluation questionnaires were part of the jobholder’s human resource training conducted recently. Its purpose was to evaluate the jobholder’s skills and its compatibility for her job and her future aspiration to be part of the sales team. The jobs she is currently holding as secretary/ administrative assistant as well as the job she wants in the future in sales both need skills in customer relations. The method of interview with the jobholder initiated the job analysis. I spent one afternoon talking with the jobholder, asking semi-structured questions about her work. Soon, she revealed her own self-analysis which will later be reconciled with the job analysis and if she is in the right job. Summary of Interview Job Description The jobholder’s work as a secretary doubles as the administrative assistant to 2 General Sales Managers. Her job d escription includes assisting her supervisors and the entire sales team of 48 taskforce to manage office administration procedures. Her general administrative duties include correspondence, invoicing, advertisements, calculation of timesheets, petty cash and office equipment maintenance and a full spectrum of secretarial duties. She